Overview
A sponsored mobile AR campaign created for Cheetos to promote three new regional flavors (Indian, Thai, and Mexican). Each flavor featured a unique, custom-designed AR gameplay experience triggered via physical product packaging.
Flavor Mini-Games
- Indian Flavor (Snake Charmer): Cheetos pieces fall from the sky, requiring the player to catch every piece while a snake charmer plays flute music. If a piece is missed, the snake strikes.
- Thai Flavor (Dragon Frog): An arcade target-shooting game where players toss Cheetos into the mouth of an animated tree frog until it reaches capacity and transforms into a dragon.
- Mexican Flavor (Saloon Challenge): Players launch Cheetos pieces into the mouths of patrons across a cantina bar, with each successful hit causing their mustaches to comically expand.